AI execution layer for Amazon advertising

Your best accounts are
one person deep.

You've got two or three people who know why each account is built the way it is, and you've quietly built everything around not losing them. Amplify turns how they run Amazon accounts into workflows your whole team can run: monitored, explained, and executed with approval. Built on Claude and your connected ad data.

30 minutes, live on one of your accounts. You'll leave with a working workflow, not a pitch.  ·  Built for agencies managing 10–50+ brands and Amazon sellers from $50M to $1B+.

The Execution Problem

It doesn't feel like a problem until it is one.

Most weeks, you'd never know. Then one of these happens, and you find out exactly how deep the dependency runs.

Your best strategist takes a week off

and you feel it in the numbers before they're back at their desk.

A senior operator gives notice

and you already know which accounts will slip. You just haven't said it out loud.

A junior takes over the harvest

and pulls the report, not the read. The account drifts. Nobody flags it.

A client asks why you made a call

and the only person who can answer is heads-down in another meeting.

The real risk

Your performance has a single point of failure.

It has a name, a calendar, and two weeks of PTO. Amazon's surface area grew faster than anyone could write down how to operate inside it, so the judgment that wins accounts never left the people who built it. Lose them and you don't lose a seat. You lose the account's edge.

Your biggest accounts ride on your fewest people.

Same account, different reviewer, different result.

When they leave, the playbook leaves with them.

You've tried to write it down. But SOPs capture the steps, not the judgment. And judgment is the part that actually moves the account.

Meet Amplify

The layer that turns advertising logic into execution.

The way your best operators run an account (the standards, the thresholds, the “leave this alone, push that” judgment) is logic. Amplify captures that logic and runs it: a workflow system built on Claude and MCP-connected data that monitors performance, explains what changed, recommends the next move, and supports approved execution across Amazon, plus Walmart, TikTok, Google, and Shopify.

Your team defines the logic.
Amplify carries it into execution.

Built for your operating model

For agencies and brands managing complex advertising execution.

Whether you run accounts for clients or inside a brand, the risk is the same: your best thinking lives in a few people's heads. When they're out, or gone, quality slips and no one can say exactly why.

Amplify makes that thinking a shared standard the whole team executes against, so account quality stops depending on who's available that week.

For agencies

Scale your standards across every account.

Stop depending on senior-operator heroics. Run the same review and execution standard on every client, whether your best strategist is in the room or on PTO.

  • Apply your top operators' logic across every client account
  • See where an account needs attention before the client does
  • Hand juniors a standard to run, not tribal knowledge to guess at
  • Keep accounts consistent when people are out, or move on
  • Answer “why was this done?” with a record, not a memory
For brands

Create visibility across every advertising decision.

Don't let an account's logic walk out the door with one hire. Give internal teams and agency partners one place to see what changed, what's recommended, and why.

  • Hold account knowledge in a system, not in one person
  • See what changed and why, without waiting on the one who knows
  • Align internal teams and agency partners on one standard
  • Give leadership decisions they can trace back to goals
  • Keep your edge when a senior operator leaves
From the teams already running it

Operators who tried to build this themselves, and stopped.

This takes us from manual reporting to real action. Instead of burning the first part of the day pulling data, I get a Slack update on what changed, where the opportunities are, and what to do next.

Brand Supplements brand · $50M revenue

It did the analysis that took me two weeks, in five minutes, with the ability to execute in market however frequently I want.

Agency Agency · 10 brands under management

“I tried to build something like this. Now I don't need to.”

Agency · 20 brands

“I was trying to build this myself. Why would I do that now?”

Agency · 50 brands

“I've been looking to build something like this with Claude. This is exactly what I need.”

Beauty brand

“I dream of this kind of technology existing. Every partner we've met doesn't meet what I'm trying to do.”

$1B clothing brand
Agencies managing 10 · 20 · 50 brands Sellers from $50M to $1B+ Built on Claude + Trellis MCP
Book a demo

Stop running on tribal knowledge.
Start running on a standard.

See Amplify turn the way your best operators run Amazon accounts into workflows your whole team can run, live, on one of your accounts. Bring an account; we'll build a working workflow on the call.

30 minutes. You'll leave with a working workflow, not a pitch.

Common questions

FAQ

About 30 minutes, run live on one account you choose. It's a working session, not a slideshow. We build a real workflow on your account, and you keep what we build whether or not you move forward.
Amplify is built on the same Claude and MCP foundation you'd reach for, with everything around it that's hard to build and maintain yourself: your team's logic encoded consistently, kept current as Amazon changes, made safe to run on live accounts, with an execution layer, guardrails, and approval flow. The teams getting the most value tried building it and stopped. It runs Amazon first (Sponsored Products and Sponsored Brands), plus Walmart, TikTok, Google, and Shopify through Trellis MCP.
No. Amplify monitors, explains what changed, and recommends the next move, then prepares the work for your team to approve. Every action is approval-gated, and the reasoning behind each recommendation is inspectable before anything moves.
Both. Agencies use Amplify to apply their best operators' standard across every client account; brands use it to hold account knowledge in a system instead of one person. The pain is the same; the demo is tailored to how your team operates.