Manual work gave teams control. Automation gave teams speed. The next era is AI-powered execution: workflows that understand performance, apply team logic, and carry decisions from insight to approved action. Amplify brings that model to life.
Designed for teams who need advertising work to move from analysis to action with consistency, control, and visibility.
| A | B | C | D |
|---|---|---|---|
| SP_Hydr… | $12.4K | 32% | =B2/C2 |
| SP_Lum… | $18.1K | 27% | =B3/C3 |
| SP_North… | $6.8K | 41% | =B4/C4 |
| SP_Daw… | $14.9K | 22% | =B5/C5 |
Advertising execution has evolved in stages.
Manual work gave teams direct control. Operators reviewed dashboards, pulled reports, made bid changes, adjusted budgets, and carried the logic in their own heads.
Automation helped teams move faster. Rules, alerts, templates, and bid engines created leverage, but they still depended on fixed logic and manual oversight.
The next model is AI-powered execution: workflows that understand performance, apply team logic, recommend next steps, and carry approved actions forward with transparency and control.
Control, but limited scale.
Operators worked directly in dashboards, spreadsheets, bulk files, and ad consoles.
Speed, but limited context.
Teams used rules, alerts, bid engines, templates, and dashboards to move faster.
Context, logic, and action working together.
Workflows monitor performance, understand context, apply team logic, recommend actions, and execute approved optimizations.
This is the move:
from tools that help teams manage work
to workflows that help teams execute it.
Amplify is a workflow system for modern performance teams, built on Claude and MCP-connected data. It turns your advertising standards, strategy, and account review process into workflows that monitor performance, explain what changed, recommend next steps, and support approved execution across Amazon, Walmart, TikTok, Google, and Shopify.
Your team defines the logic.
Amplify carries it into execution.
Before a recommendation moves forward, teams can inspect the logic behind it: which data sources were used, what each source contributed, and how the workflow reached its recommendation.
That makes the workflow reviewable, explainable, and controlled.
Whether your team manages advertising for clients or inside a brand, the challenge is similar: turning strategy, standards, and performance logic into consistent execution across accounts, campaigns, products, and goals.
Amplify gives teams a shared execution layer for how advertising work gets reviewed, recommended, approved, and carried forward.
Use Amplify to help teams run consistent reviews, surface issues earlier, prepare client-ready summaries, and reduce dependence on senior operator heroics.
Use Amplify to help internal teams and partners understand what changed, what action is recommended, and how execution connects back to business goals.
Bring one workflow your team already runs manually. We'll show you how Amplify can turn it into a workflow that monitors performance, explains what changed, recommends next steps, and supports approved execution with control.